March 17, 2009

497 words 3 mins read

Let's rebrand ‘Internet' to ‘Entirnit'

They obviously sound completely the same, and “Entirnit” is obviously much cooler and can be text’d easily as “ent” rather than “int” which obviously makes no sense because why would you be talking about Integers.

All mockery aside, I’ve lost the last of the remaining respect I had for the Sci-Fi channel, which truth be told, wasn’t much (wrestling…). I loved the Sci-Fi channel in general because I love Sci-Fi shows. Some of their big budget B movies were awesomely hilarious, especially since they loved to recycle the same dozen actors into every movie.

So why the loss of respect? The Sci-Fi channel is rebranding itself to Syfy. That’s right, it is rebranding itself to a homophone. It sounds exactly the same, but it isn’t actually a word at all (which means they can trademark it). Additionally, as it is no longer a specific genre as a name, people can’t get upset when more wrestling takes over the network.

They also published a press release which was spectacularly stupid. So much so that I’ll leave it to you to burn at the stake. My personal favorite material to use to skewer these idiots is an interview with TVWeek. While attempting to describe why “Sci-Fi” as a name is bad, they bash their core audience “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that”. But what about their core audience… they’ve got a wide spread appeal with shows like Eureka. Sure! You’re spot on… and by “spot on” I mean that you are wrong; they even provided a quote to back themselves up: “When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” (emphasis added) the President of Sci-Fi (Dave Howe) continued with, “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.

Seriously, if you, as a company, think a name is cool and “hip” in this day in age (and the ‘Syfy’ execs do) then it probably isn’t. It is a fair assumption that almost anything a 50+ year old network exec thinks, is wrong. Whoever came up with this ‘Syfy’ idea, should take themselves out back behind the shed and shoot themselves.

Related Note: Real Life Comics for today also talked about SyFy. I concur with their comments about alienating Sci-Fi’s customer base. Of course, I do everything in an angry way, whereas RLC does everything in a much more humorous, and some would say hilarious manner.

Unrelated Note: The Jo(h)ns will be traveling for the next week-ish. Which means I’ll be extremely tired, and possibly have time on my hands to write. Tired = Angry. So expect some good rants… Or nothing at all, depending on how motivated either of us are to write/review/rant/etc.